DCR-doctoral student Lachezar Ivanov was invited to speak at the 14th Global Brand Conference of the Academy of Marketing’s Brand Identity and Corporate Reputation Special Interest Group. The conference took place at Berlin School of Economics and Law from May 8-10 and attracted more than 180 participants.
Lachezar spoke on how we can apply evolutionary psychology to navigate the standardization/adaptation debate in international advertising. The presentation received praise for its innovativeness.
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