Lachezar-Ivanov-Marketing_2 ©DCR

Lachezar Ivanov

Graduiertenkolleg "DCR"

E-Mail Ivanov@europa-uni.de 

Research Interests

  • Advertising, especially Creativity and Humor
  • Neurophysiological Measures in Advertising
  • Online Marketing
  • Evolutionary Psychology

Lachezar Ivanov

  • Education


04/2017 – present: Doctoral Candidate in Marketing | Research Program in Dynamic Capabilities and Relationships

 

 

  • European University Viadrina Frankfurt (Oder) and the German Graduate School of Management and Law, Heilbronn, Germany

10/2014 – 03/2017: Master of Science in International Business Administration (Final Grade of 1.2)

 

 

  • European University Viadrina Frankfurt (Oder) (Germany)

09/2013 – 07/2014: Bachelor of Arts in International Business (First Class Honours Degree)

 

 

  • Manchester Metropolitan University, Manchester (United Kingdom)

10/2011 – 09/2014: Bachelor of Science in International Business Administration (Final Grade of 1.3)

 

 

  • European University Viadrina Frankfurt (Oder) (Germany)

 

Professional Background


01/2016 – 03/2017: Student Research Assistant

 

 

  • Chair of Marketing at European University Viadrina, Frankfurt (Oder) (Germany)

07/2015 – 09/2015: Business Development Intern

 

 

  • audibene GmbH, Berlin (Germany)

10/2013 – 09/2014: Editor and Foreign Correspondent 

 

 

  • mibb Medienkompetenz und Innovationsförderung GmbH, Berlin (Germany)

07/2013 – 09/2013 and 02/2013 – 03/2013: Marketing Intern in Real Estate  

 

 

  • Dom za Vas LTD, Pernik (Bulgaria)

10/2012 – 06/2013: Student Research Assistant

 

 

  • Chair of International Management at European University Viadrina, Frankfurt (Oder) (Germany)

01/2009 – 09/2011: Web Developer

 

 

  • Independent, Sofia (Bulgaria)

 

Grants and Scholarships


  • 04/2017 Ph.D. Scholarship of the Dieter-Schwarz Foundation

  • 10/2011 – 09/2016: Scholarships from the German Academic Exchange Service (DAAD) and the Ludwig-Heidenhain foundation

 

  • 10/2013: Award by the German Academic Exchange Service (DAAD) for outstanding achievements of international students at German universities 

 

Publications


  • Ivanov, L. (2017). Cognitive and emotional experiences of working in a glass office: A case study on normative control. European Journal of Management Issues, 25(2), 80-84. doi:10.15421/191711
  • Ivanov, L. (2016). The 4Cs of cultural diversity in consumer research: A literature review and research agenda. The Bulletin of the Dnipropetrovsk university. Series: Management of innovations, 24(7), 194-200. doi:10.15421/191620

 

Memberships


  • European Advertising Academy (since 2017)

 

Computer Skills and Research Methodologies


  • SPSS
  • Case Study Research
  • Microsoft Office – Word, Excel, PowerPoint
  • Web development and design – HTML5, CSS3, Wordpress™, Adobe Dreamweaver™ & Photoshop™

Languages


  • Bulgarian – native language
  • English – Certificate in Advanced English (Cambridge) - level C1
  • German – Deutsches Sprachdiplom der Kultusministerkonferenz - level C1

Volunteer


 06/2016: Organizer of the Founders Meetings 2016 startup conference 

 

European University Viadrina, Frankfurt (Oder) (Germany)

  12/2011 – present: University Ambassador

 

European University Viadrina, Frankfurt (Oder) (Germany)