Farid_Tarrahi ©EUV/ Heide Fest

Dr. Farid Tarrahi

Graduiertenkolleg "DCR"

E-Mail: Tarrahi@europa-uni.de

 

Research Interests

  • Price Fairness (Perceptions)
  • Pricing Strategies
  • Meta-analysis
  • Cross-cultural Studies
  • Persuasion Knowledge

Farid Tarrahi: Vita

Education


2018 – present: Postdoctoral Program in Dynamic Capabilities and Relationships (DCR)

  

  • European University Viadrina Frankfurt (Oder) and the German Graduate School of Management and Law, Heilbronn, Germany

​2016 – 2018: Research Assistant at Chair of Marketing

                                 

  • European University Viadrina Frankfurt (Oder) ,Germany, funded by German Research Foundation (DFG)
  • Degree: Doctor of Economic Sciences (Dr. rer. pol.)

 

2013 – 2016: PhD Candidate, and Research and Teaching Assistant at the Juniorprofessor in Marketing

   

  • European University Viadrina Frankfurt (Oder), Germany
2009 – 2012: Master studies in International Business Administration
  • University College Lessius Antwerp, Belgium
  • Degree: Masters in Commercial Science

2008 – 2009: Studies in International Business Administration: Marketing 

 

  • Artesis University College of Antwerp, Belgium  
2004 – 2008: Bachelor studies in International Business Administration 
  • University College of Antwerp, Belgium
  • Degree: Bachelor of Business Management
  

Professional Background


January 2013 – December 2015: Market Research Consultant

  

  • trnd, Munich (Germany)

March 2009 – July 2010: Membership Consultant 

  

  • HealthCity, Antwerp (Belgium)

December 2007 – February 2008: Import-export Activities (Internship)

  

  • TAS Express, Zaventem (Belgium)

 

October - December 2007: Commercial Activities (Internship)

  

  • Conti7, Antwerp (Belgium)

 

Professional Training


  • 2017 ICPSR Summer Program in Quantitative Methods of Social Research, Ann Arbor (USA): “Time Series Analysis” and “Longitudinal Analysis”

  • 2015 GSERM Summer School in Empirical Research Methods, St. Gallen (Switzerland): “Data Mining”

  • 2014 ICPSR Summer Program in Quantitative Methods of Social Research, Ann Arbor (USA): “Simultaneous Equation Models”, “Applied Multilevel Models”, and “Missing Data”

 

Publications


  • Tarrahi, Farid (2018), A Meta-analysis on the Consequences of Price Fairness Perceptions: The Moderating Influence of the Macroeconomic Context. Working Paper. (In preparation)

  • Eisend, Martin, Eva Van Reijmersdal, Sophie Boerman, and Farid Tarrahi (2018), What Are the Effects of Disclosing Sponsored Content? A Meta-analysis, under review at Journal of the Academy of Marketing Science. (Under review)

  • Eisend, Martin and Farid Tarrahi (2018), Persuasion Knowledge in the Marketplace: A Meta-analysis, under review at the Journal of Marketing Research.Eisend, Martin and Farid Tarrahi (2016), The Effectiveness of Advertising: A Meta-meta-analysis of Advertising Inputs and Outcomes, Journal of Advertising, 54, 519-531. (Under review)

  • Tarrahi, Farid and Martin Eisend (2016), The Influence of Judgment Calls on Meta-analytic Findings: A Meta-meta-analysis, Multivariate Behavioral Research, 51, 314-329.

  • Tarrahi, Farid, Martin Eisend, and Florian Dost (2016), A Meta-analysis of Price Change Fairness Perceptions, International Journal of Research in Marketing, 33, 199-203.

  • Eisend, Martin and Farid Tarrahi (2014), Meta-analysis Selection Bias in Marketing Research, International Journal of Research in Marketing, 31, 317-326.

 

Conference Presentations


  • 2018 ICORIA European Advertising Academy, Valencia (Spain): Eisend, Martin, Farid Tarrahi, Eva Van Reijmersdal, and Sophie Boerman, What Are the Effects of Disclosing Sponsored Content? A Meta-analysis.

  • 2018 AAA American Academy of Advertising, New York City (USA): Eisend, Martin and Farid Tarrahi, The Relationship Between Persuasion Knowledge and Advertising Investment: What Drives What?

  • 2017 ICORIA European Advertising Academy, Ghent (Belgium): Eisend, Martin, Farid Tarrahi, and Malgorzata Karpinska-Krakowiak, Humor as an Evolutionary Phenomenon – Predicting Its Use and Consequences in Advertising Across Cultures.

  • 2016 INFORMS Marketing Science Conference, Shanghai (China): Tarrahi, Farid, Consequences of Price Fairness Perceptions: A Meta-analytic Study.

  • 2014 INFORMS Marketing Science Conference, Atlanta (USA): Tarrahi, Farid, Martin Eisend, and Florian Dost, Antecedents and Consequences of Price Fairness Perceptions: A Meta-analytic Study.

  • 2013 Forschungstagung Marketing, Berlin (Germany): Tarrahi, Farid, A Meta-analysis of Determinants and Consequences of Price Fairness.

  • 2013 INFORMS Marketing Science Conference, Istanbul (Turkey): Simon, Ulrike, Farid Tarrahi, and Florian Dost, Amplified Word-of-mouth Effectiveness and Efficiency in the Marketing Mix.

 

Teaching Experience


  • Undergraduate, graduate and/or PhD classes in Quantitative Methods, Applied Market Research, Replication Studies, Marketing Mythbusters, Pricing, and Decision Making

 

Citations, Awards, and Accomplishments


  • Journal of Advertising Best Paper Award 2016: “The Effectiveness of Advertising: A Meta-meta-analysis of Advertising Inputs and Outcomes”Computer Skills and Research Methodologies