Submitted on 06/17/2019

Rory Sutherland, Vice Chairman of Ogilvy UK, invited DCR scholar Lachezar Ivanov to visit Nudgestock 2019, the premier advertising and behavioral science conference. 

For one day in June, Lachezar joined the conference in Folkstone on the South Coast of England for a mix of thought leading talks and behaviour case studies. Now in its seventh year, the conference assembled some of the leading thinkers and practitioners in behavioural science, marketing and creativity, including Gerd Gigerenzer ("father of heuristics"), Tricia Wang (Global Tech Ethnographer), Will Page (Chief Economist at Spotify), Candice Hogan (Head of Uber's Applied Behavioral Science team), and Robert H. Frank (Professor of Economics at Cornell's Johnson School of Management).

Lachezar is thrilled to have taken part in a forum where big ideas were shared. Most importantly, the warm welcome by Rory and team has fostered a fruitful collaboration.  

You can watch all talks from Nudgestock 2019, including Rory`s here:​