Submitted on 06/15/2019

DCR scholar Lachezar Ivanov was invited to present his research at the 48th EMAC Annual Conference. Hosted by the University of Hamburg, from May 28 – 31, it attracted more than a thousand participants.

Lachezar spoke on how we can use evolutionary psychology to design more effective health communication. He discussed the narrow focusing of preventive health campaigns on diseases that cause death. For certain audiences though, preventive campaigns that feature reproductive diseases can be more effective. 

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The European Marketing Academy (EMAC), established in 1975, is a professional society for people involved with or interested in marketing theory and research. The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. At present, the EMAC has over 1,000 members from more than 57 different countries on all five continents.

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