Submitted on 08/30/2018

AMA hold its 2018 Summer Academic Conference on August 8-12 at the Boston Marriott Copley Place to discuss "Big Ideas and New Methods in Marketing". ​DCR fellow Sadrac Cenophat not only participated in the ICPSR Summer Program in Quantitative Methods of Social Research (Ann Arbor) but visited simultaneously Boston to interact with senior and emerging marketing scholars from around the world.

His participation at the 2018 AMA summer conference contributed to his research career in two ways. First, he received constructive feedback on his paper. The audience drew his attention on the implications of culture for industry informality. Several attendees suggested a cross-country study that investigates the mitigating impact of culture on the relationship between industry informality and sales performance. He is currently integrating the cultural aspect into his initial model – which will add value to the paper. Second, it was also an opportunity to meet fellow postdocs at the AMA relationship marketing SIG (RMSIG). There might be some opportunities for research collaboration in the future. He was introduced to Professor Jagdish Sheth, one of the most prominent scholars in the field of relationship marketing. In summary, the AMA summer conference was a great opportunity to expand his professional network.