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Yiming Cao

Senior Market Research Analyst at COTRI China Outbound Tourism Research Institute, Hamburg, Germany

Research Interests

  • Quantitative and Qualitative Data Mining, Data Analysis, and Data Management
  • Marketing Personalization, Customer Psychology, and Brand Outcomes
  • Social Media Marketing, Marketing Analytics, Brand-Consumer Relationship, and Brand Management

Yiming Cao: Career Overview

2018-11 - today
Senior Market Research Analyst
COTRI China Outbound Tourism Research Institute

2016-12 - today
Head of Quantitative Research
COTRI China Outbound Tourism Research Institute

2014-09 - 2015-02
Research Associate
German Graduate School of Management and Law Heilbronn

2014-03 - 2017-06
PHD Candidate
European University Viadrina

2012-05 - 2012-08
Graduate Assisstant to the County Executive; Secretary of the Broome County Sell/Lease Task Force
Broome County Government

2011-01 - 2011-06
Product Manager Intern at Electronic Banking Department
China Minsheng Banking Corp.ltd

2010-01 - 2010-02
Intern Assistant
Chinese Academy of Sciences