Phieler_DCR-4 ©DCR

Dr. Ulrike Phieler

Assistant Professor of Interactive Marketing & Social Media at the Institute for Interactive Marketing & Social Media at WU Vienna, Austria

Follow Ulrike on XING | Research Gate | WU Website

Mail ulrike.phieler[at]wu.ac.at

Research Interests

  • Marketing communication, specifically consumer interactions (word-of-mouth)
  • Consumer psychology
  • Advertising Effectiveness
  • Quantitative methods, specifically endogeneity and causal inference

Dr. Ulrike Phieler: Career Overview

since 02/2021
Assistant Professor of Interactive Marketing & Social Media, Wirtschaftsuniversität Wien

01/2019 - 12/2020
Research Assistant, Technical University Berlin (Prof. Dr. Katrin Talke) | Obtained doctorate degree in Marketing, European University Viadrina Frankfurt (Oder) (09/2019)

11/2017 - 12/2018
Guest Researcher, "Dynamic Capabilities and Relationships" (DCR) Program of the European University Viadrina and the German Graduate School of Management and Law Heilbronn

01/2013 - 03/2017
Research and Teaching Assistant at the Faculty of Marketing and Management, European University Viadrina Frankfurt (Oder) (Assistant Prof. Dr. Florian Dost)

01/2013 - 2015
Data Scientist for Research Project, Co-Operation with TRND AG, Munich, Germany

02/2010 - 09/2010
Volunteer at Mückenbusch e.V., Lebus (Frankfurt/ Oder), Germany  (Support of an EU-funded project in planning, coordination and PR, strategic analysis of the association, creation and review of a business idea)

03/2009 - 07/2009
Intern at Advanced Marketing Consulting

Dr. Ulrike Phieler: Education

09/2019
Defense of doctoral thesis on „Effective Management of Word of Mouth in Marketing“

01/2013 - 03/2017
PhD Candidate and Research Assistant at the Faculty of Marketing and Management, European University Viadrina Frankfurt (Oder) (Assistant Prof. Dr. Florian Dost)

10/2010 - 10/2012
Master of Science in International Business Administration at European University Viadrina, Frankfurt (Oder), Germany

09/2011 - 12/2011
International Graduate Programme, Exchange Semester at Syddansk Universitet, Odense, Denmark

10/2006 - 01/2010
Bachelor of Science in Business Psychology at Hochschule Harz (University of Applied Science), Wernigerode, Germany