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Dr. Madeleine Rauch

Tenure Track Assistant Professor at Copenhagen Business School, Denmark | Visiting Scholar at Stanford University, USA

Follow Madeleine on Research Gate | Google Scholar | Her Website

Mail mra.si[at]cbs.dk

Research Interests

  • Strategic Decision-Making
  • Heuristics and Routines
  • Grand Challenges
  • Organizing in Extreme Contexts
  • Framing and Frames
  • (Emerging) Technologies

Dr. Madeleine Rauch: Career Overview

01/2022 - 12/2023
Visiting Scholar at Stanford University, USA

since 09/2018
Assistant Professor (tenure track) at the Department of Strategy and Innovation at Copenhagen Business School, CBS, Denmark

09/2019 - 08/2020
Visiting Scholar at Stanford University, USA

03/2018 - 08/2018
Post-Docotral Research Fellow at the Department of Organization of the European University Viadrina, Frankfurt (Oder), Germany

Positions in Professional / Academic Societies

2015 - present
member - Strategic Management Society

2014 - present
member - European Group of Organization Studies

2014 - present
member - Academy of Management

Editorial Activities

Co-Chair Thematic Track “Opening up Strategy Research” at Annual Strategic Management Conference London 2022 (together with Shaz Ansari)

Special Issue Editor on Heuristics at Technological Forecast and Change (together with Moritz Loock, Vincent Mangematin, Wolfgang Guettel). Publication expected 2020)

EGOS Sub-theme Track 2019: Heuristics and Simple Rules, European Group of Organization Studies, Edinburgh, U.K (together with Kathleen Eisenhardt and Gerd Gigerenzer)

EGOS Sub-theme Track 2018: Heuristics in Strategy, Organizations and Innovation. European Group of Organization Studies, Tallinn, Estonia. (together with Wolfgang Guettel and Moritz Loock)

Dr. Madeleine Rauch: Education

04/2014 - 02/2018
PhD in Strategy and Management - European University Viadrina, Frankfurt (Oder) & German Graduate School of Management and Law Heilbronn, Germany
Dissertation on "Heuristics and Strategic Decision-Making"

01/2013 - 02/2014
Master of Science in Management & International  Business at Nottingham Business School, Nottingham, UK 

07/2013 - 08/2013
Summer School: Studies of International Management in China and Mandarin at Beijing Language and Culture University, China

10/2008 - 11/2012
Bachelor of Science Business Administration and HRM, University of Pforzheim, Germany

08/2011 - 12/2011
Exchange Semester: Studies of International Business Tecnológico de Monterrey (ITESM), Campus Queretaro, Mexico

Dr. Madeleine Rauch: Published Research

Rauch M, Ansari, S. (2022). Waging war from remote cubicles: How workers cope with technologies that disrupt the meaning and morality of their work. Organization Science

Rauch M, Ansari S. (2021). From "Publish or Perish' to Societal Impact: Organizational Repurposing towards Responsible Innovation through creating a medical platform. Journal of Management Studies

Rauch M, Ansari S. (2021) Diaries as a methodological innovation in the study of grand challenges. Research in the Sociology of Organizations (forthcoming)

Guettel, W., Rauch, M., Loock, M., Mangematin, V. (2021). The future of the scholarship on heuristics. Technological Forecasting and Social Change. forthcoming

Stanske, A., Rauch, M., Canato, A. (2020). Anti-Identity Strategizing: The dynamic interplay of “Who we are” and “Who we are not”. Strategic Organization,18 (1): 136 - 170: https://doi.org/10.1177/1476127019855753

• Also featured in Harvard Business Review as “The Power of Defining What Your Company Isn’t” (URL: https://hbr.org/2020/01/the-power-of-defining-what-your-company-isnt)

• Best Paper Award at British Academy of Management 2017

Cornelissen, J., Hartmann, M., Koch, J. Rauch, M., Wenzel, M. (2020). (Un)Mind the gap: How organizational actors cope with an identity-strategy misalignment. Strategic Organization, 18(1), 212-244. https://doi.org/10.1177/1476127019856524

Dr. Madeleine Rauch: Community Activities

2020 - 2022 Elected “Representative At Large” at Strategy Practice Interest Group at Strategic Management Society

2020 - 2023 Part of DFG Scientific Network “Digital Strategizing”

2020 - 2021 Part of selection committee for best paper awards SMS SAP IG

2020 - today Part of STR Communication Team

2019 - today Interviewer for CBS - tenure track position during AOM 

2018 - 2021 Part of DFG Scientific Network “Grand Societal Challenges and New Forms of Organizing”

Ad-hoc reviewer

  • Academy of Management Journal
  • Organization Science
  • Organization Studies
  • International Journal of Management Review
  • British Journal of Management
  • Business Research
  • Academy of Management Annual Conference (OMT)
  • Swiss National Science Foundation

Panelist at PDW of “Digital Strategizing from tools to market” (AOM, 2020)
Panelist on Crisis and War (Copenhagen Business School, 10/2018)
Panelist on Heuristics “The Surprising Potential the Scholarship of Heuristics Offers to Rejuvenate Organizational Theory” (35th EGOS Colloquium, 07/2018 – Subplenary)


Symposium on Strategy Making in and through crowds and communities. Strategic Management Society, Virtual Conference Toronto September 2021 (with Pinar Ozcan, Sarah Glotzer, Ciran Heavey, Shaz Ansari)

Publishing Workshop “Publishing strategy process research” Strategic Management Society, Virtual Conference Toronto September 2021 (with Cathy Maritan, Ann Langley, Melissa Graebner, Eero Vaara, Rouven Kranitz, Magdalena Dobrajska)

Symposium on Emerging technology and digital strategizing 2020. Strategic Management Society, Virtual Conference London October 2020 (with
Shaz Ansari, Mary Tripsas, Michael Mol, Sarah Stanske)

Symposium on Heuristics. 2018: Entangling Dynamic Capabilities: Heuristics and Routines. Annual Meeting of Academy of Management, Atlanta, GA. (with Atefeh Mazghi, Mike Pfarrer and Daniela Blettner)

Symposium on Strategic Decision-Making. 2017: Entangling Dynamic Capabilities: Heuristics and Routines. Annual Meeting of Academy of Management, Atlanta, GA. (with Henning Duesterhoff, Christopher Bingham and Oliver Schilke)

Symposium on Strategic Decision-Making. 2016: Strategic Decision-Making in discontinuously evolving environment: Making Dynamic Capabilities work. Annual Meeting of Academy of Management, Anaheim, CA. (with Atefeh Mazghi, Christopher Bingham and Oliver Schilke)

Symposium on Dynamic Capabilities. 2015: Bridging Diverging Conversations. Annual Meeting of Academy of Management, Vancouver, BC. (with
Gianmario Verona, Connie Helfat)

3-day-Workshop on “Experimental Design” with Nicole Koschate-Fischer, German Graduate School of Management and Law, Heilbronn, Germany in February 2016

Dr. Madeleine Rauch: Grants and Scholarships

  • Carlsberg Grant for research stay at Stanford University (100.000 DKK)
  • Scancor grant for two year-research stay at Stanford University (150.000 USD)
  • OMT Best Paper Award 2021 for “Drone in Military Warfare: The moral and emotional implications of an emerging technology”
  • Finalist (Top 3) of Best Paper Proposal in Strategy process at Strategic Management Society 2020 for “How Top Managers change heuristics” (with Matthias Wenzel and Jochen Koch)
  • Winner of Best Reviewer Award at Strategic Management Society 2019 
  • Otto-Mønsted Grant for One-Year-Stay at Stanford University (60.000 DKK)
  • Runner-Up for Best Environmental and Social Practice Paper at Annual Conference of Academy of Management, 2019 for “Silencing Emotions: Survival for Narrating and Narrating for Survival” (with Shaz Ansari)
  • Winner of Best Paper Prize at SMS Special Conference in Oslo, 2018 for "Outside-In or Inside-Out? The Local Embeddedness of Crowdfunding Campaigns" (with Stephan Manning & Stas Vavilov)
  • Nominated for Best Paper Award at Annual Conference of Strategy Management Society in Houston, October, 2017 for Strategy-Making in the “War-Room”: An Ethnography of Top Managers Behind Closed Doors.
  • Best Paper Award for “We only wanted to make money” – Organizational being and Doing in the long-term evolution of a German IT Distributor at BAM Online Conference (together with Sarah Stanske)
  • Ph.D. scholarship of the Dieter - Schwarz Foundation, 04/2014 – 09/2017 (ca. 65.000 Euro)
  • Vice-Chancellor scholarship for Summer School at Beijing Language and Culture University Beijing, China – 2013 (ca. 12.000 Euro)