Dr. Anna_Rössner ©MATT STARK photography

Dr. Anna Rößner

Research Assistant at the Chair of Marketing at European University Viadrina, Frankfurt (Oder), Germany

Follow Anna on LinkedIn | ResearchGate 

Mail Roessner[at]europa-uni.de

Research Interests

  • Consumer Behavior
  • Diversity and Relationship Management
  • Social aspects of advertising
  • Quantitative Data Analysis

Dr. Anna Rößner: Career Overview

since 10/2016
Research Assistant, Chair of International Marketing, European University Viadrina, Frankfurt (Oder), Germany

02/2015 – 12/2015
Internship at the department Programme Management & Strategy, Trainee at the department Key Account airberlin & Airline Partner, topbonus Ltd, Berlin; Germany

05/2014– 12/2014
Student Assistant at logistics department at Soulbottles, Berlin, Germany

03/2012 – 07/2012
Tutor for Business in English at Hochschule RheinMain, Wiesbaden, Germany

01/2012 - 04/2013
Research Associate at DUW Deutsche Universität für Weiterbildung, Berlin, Germany

01/2011 – 06/2011
Internship at department Cooperations & Events, CHIP Communications GmbH, Munich, Germany

05/2009 – 01/2011
Student Assistant at ZDF, at the „Zuschauerredaktion“ of logo!, Mainz, Germany

Dr. Anna Rößner: Education

10/2016 - 11/2021 
PhD at European University Viadrina, Frankfurt (Oder), Germany.
Dissertation on „Effects of Ethnic and Religious Minority Endorsers in Advertising“

02/2016 - 09/2016
Doctoral Program in Dynamic Capabilities and Relationships, European University Viadrina, Frankfurt (Oder) and German Graduate School of Management and Law, Heilbronn, Germany

07/2016 - 08/2016
ICPSR Summer Program in Quantitative Methods of Social Research, Anna Arbor, United States

10/2012 – 10/2014
Master of Science in International Business Administration, Specialization in Marketing & Management at European University Viadrina, Frankfurt (Oder), Germany

09/2013 – 02/2014
Business Administration, Bahcesehir University, Istanbul, Turkey

03/2009– 07/2012
Bachelor of Arts in Business Administration at Hochschule RheinMain, Wiesbaden, Germany

08/2011 – 01/2012
Business Administration, Hawaii Pacific University, Hawaii, United States